On Wednesday, Dig Inn, the fast-casual chain with an emphasis on local, hearty fare, opened its 20th location, and its first in Brooklyn, New York. The hip vibe and seasonal menu of the chain seems to be an obvious fit in the borough, but CEO Adam Eskin waited for the perfect location. It’s part of his strategic growth plan for his business.
A look inside Dig Inn’s latest store opening in Brooklyn
And a chat with CEO Adam Eskin on how and why he picks new locations.