Marketing

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The partners at Joe's Real BBQ have built a busy restaurant by ignoring most conventional marketing wisdom.

So you don’t have the marketing muscle of McDonald’s. There are plenty of ways to create brand awareness, and some of them cost little or nothing.

Looking to ramp up business from families? The menu is important, sure — but it's more than just food.

Take a look at how to engage and retain customers without wasting time and money

Yes, the majority of your potential customers use the Internet to look for information about your restaurant. But only a tiny fraction uses social networking sites or Twitter to do it.

Cloud-based digital gifting platforms sound complicated, but you get cash fast with no work.

An awful lot of the fans that “like” you on Facebook may primarily be looking for a cut-rate deal.