Operations

Marketing

Articles about running a restaurant, with a focus on online and offline marketing of your business.

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No restaurant can afford to ignore social media

Aug 28, 2012

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Daily deals no bargain

Aug 28, 2012

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Restaurants send mixed signals to tech users

Aug 22, 2012

Use a smartphone to find a restaurant and maybe even pay the bill? Sure, but no texting or photo-taking while you eat!

Who’s best equipped to handle social media?

Aug 21, 2012

Everyone can agree that social media (Facebook, Twitter, Pinterest, Instagram, Tumblr, and whatever network appears in the next 10 minutes) is a critical component in any restaurant’s marketing strategy. What no one seems to have clearly defin...

Will full service feast on Chick-fil-A flap?

Aug 09, 2012

The Chick-fil-A controversy helps define a new target market for other restaurant operators.

Miami Subs collaboration puts social media to the test

Aug 07, 2012

Pitbull, a hip-hop star with a huge social media following, could re-energize a once-dynamic restaurant brand.

Where’s the beef (from)?

Aug 02, 2012

Delmonico’s customers can determine the origin of their steak by using their smart phones in the restaurant.

7 steps for an effective Facebook post

Aug 01, 2012

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Deals matter most in your online marketing mix

Jul 26, 2012

NPD research finds deals are a restaurant’s best online marketing tool. But should you run them through Groupon?

Outback founder goes all in on iPads

Jul 24, 2012

Chris Sullivan is making big bets on tablet technology at his fledgling Mediterranean chain, Carmel Café, and with its companion software venture, MenuPad.

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