Marketing

Short-video social platform shows growing strength as a marketing tool to reach 18- to 29-year-olds

With a full recovery still months to a year away, here’s how you can attract consumers in the meantime

The Independent Restaurant Coalition, Cointreau, Uber Eats and DoorDash are preparing splashy shows of support for pandemic-battered local restaurants

Shuggie’s Trash Pie & Natural Wine is opening in Spring 2021 with a menu of ingredients like offal, ugly produce, and leftover spent grain from breweries

Upfront explanations pay dividends in a crisis like the COVID-19 pandemic, the family-dining restaurant’s senior vice president of brand strategy and innovation says