One of the highlights of the CREATE Experience, being held Oct. 1-3 at the Margaritaville Resort in Palm Spring, Calif., will be a series of TED Talk-style presentations from restaurant industry leaders on topics that many operators are grappling with these days.
These CREATED Talks will be held on the event’s main stage on Monday, Oct. 2 from 10:30 to 11:45 a.m., each lasting around 20 minutes.
“Our CREATED Talks will welcome three restaurant experts who will both educate and inspire our attendees with their thoughtful insights on the state of the industry as it relates to finance, technology, and customer experience,” Informa Restaurant & Food Group editorial director Sam Oches said in announcing the talks.
Lauren Fernandez, CEO and Founder of the investment firm Full Course, will talk about finance. Her expertise is on educating small business owners about how to spruce up their operations and balance sheets to get them ready for private equity partners.
Juan George, Cofounder of 858 Partners, is an investor in restaurant technology and will provide insights into how operators should organize their tech stack and what innovations they should expect down the road.
Discussing the guest experience will be Sean Tresvant, chief global brand & strategy officer for Taco Bell, which has established itself as a master at engaging with its guests inside and outside the restaurants.
“Restaurant chains both big and small are wrestling with the same issues today, chief among them being how to finance their growth, how to build a scalable tech stack, and how to create a customer experience that drives customer loyalty,” Oches said in explaining his selection of the speakers. “We’re going to get to the heart of these issues with our main-stage CREATED Talks session, and I’m certain attendees will leave with valuable ideas that they can take back to their businesses.”
Informa Restaurant & Food Group has reserved the entire Margaritaville Resort property to allow attendees to be fully immersed in the conference, which has been organized to maximize networking time between short but impactful educational sessions, obviously with plenty of food and drink mixed in.
More information can be found at create.nrn.com.