People are looking to beat the summer heat during July, also known as National Ice Cream Month. The pièce de résistance of the dessert month is National Ice Cream Day, which falls on July 15 this year. In celebration of the special day, operators are preparing deals on the frozen treat and launching new menu items. See how restaurants are dishing out National Ice Cream Day promos à la mode.
9 sweet ways to promote National Ice Cream Day
Operators dole out free scoops and new menu items for the peak day of National Ice Cream Month