RH 25
Alta Group Alta Group
Plum Bar hosts residencies for aspiring chefs.

2018 RH 25: Alta Group

Bringing new voices to the culinary conversation

The 2018 class of Restaurant Hospitality's annual RH 25 looks at bold moves made by multiconcept operators — the companies that are crossing segments, shifting operations, building big or pivoting in some way. There is no ranking. These are companies to watch. See all concepts >>

HQ: San Francisco

Leadership: Daniel Patterson, founder; Gabriel Barba, learning and development director; Aaron Paul, beverage director; Andrew Miller, culinary director; Saman Saleem, administrative manager

Systemwide sales FY2017: Not disclosed

Concepts: Besharam, Dyafa, Kaya, Plum Bar and Alta Adams/Adams Coffee Shops

Daniel Patterson has been working to redefine California Cuisine since he opened Coi in San Francisco in 2006. Now he’s going farther to expand his Alta Group with new restaurants that bring new voices to the culinary conversation.

“Absolutely we’re breaking away from where we started, which was definitely rooted in Europe,” the chef and restaurateur said.

So at Besharam in San Francisco, for example, he has teamed up with Heena Patel, who grew up in Gujarat, a state near Mumbai on India’s west coast, to create California Gujarati cuisine.

Alta Group

Dyafa, is a partnership with Palestinian-American Reem Assil, owner of Reem’s California in Oakland, and focuses on Arab culture and hospitality, featuring pita baked to order and shareable mezze.

Kaya in San Francisco is a venture with Jamaican restaurateur Nigel Jones, serving food that Patterson said is Jamaican at its core but personal to Jones’ own experience and imagination.

“This is something that’s true of all the restaurants,” Patterson said. “They’re all California cuisine. What we’re working on now is really kind of our future. … New voices coming into fine dining that are going to enrich and change and grow our idea of what California Cuisine is.”

At Plum Bar in Oakland, that mission is carried out by setting up residencies for aspiring chefs seeking to launch new businesses or further develop existing ones.

His next venture, which was slated to open in August, is Alta Adams and Alta Coffee Shop in Los Angeles with partner Keith Corbin, a native of the LA neighborhood of Watts with whom Patterson originally worked at LocoL, his venture with restaurateur Roy Choi to provide healthful, affordable fast food to underserved communities. That restaurant’s focus is California soul food, with a coffee shop next door featuring $2 cups of Third Wave coffee, along with breakfast and lunch.

Next: Fox Restaurant Concepts

Previous: Boka Restaurant Group

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