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Physically placing a finger on a touchscreen image simulates the act of reaching and grabbing the desired item
<p>Physically placing a finger on a touchscreen image simulates the act of reaching and grabbing the desired item.</p>

Tablet systems may spur impulse ordering

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Yes, the authors of a new study that examines touchscreen ordering sound a little full of themselves when they claim “our results have rich theoretical and managerial implications.” But if they’re right, restaurant operators will be able to upsell like never before by carefully controlling the images customers see when using a touchscreen device.

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