National Burrito Day, celebrated annually on the first Thursday of April, falls on April 5 this year. In preparation for fans of the food holiday, restaurant operators are lining up discounts, deals for free burritos and even a charitable initiative. See the burrito-centric promotions, including one that is so hot that customers need to sign a legal waiver to order.
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El Pollo Loco
The quick-service operator, based in Costa Mesa, Calif., with over 470 units, will celebrate National Burrito Day with a buy-one, get-one-free deal on burritos of equal or lesser value on April 5. Guests can access the coupon for the promotion online.
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Dos Toros Taqueria
At any Dos Toros location, the first 50 guests who purchase a burrito on April 5 and post on Instagram using the hashtag #BurritoSelfie will receive a free burrito. The New York City-based fast-casual chain currently operates 14 units in its home city as well as one unit in Chicago.
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Soltoro
The restaurant is offering an off-the-menu special — the Cinco Chiles Burrito — a spicy three-pounder with five different kinds of chili peppers. Guests will have to sign a legal waiver before they can order it. Soltoro is located at Mohegan Sun in Uncasville, Conn.
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Rubio’s Restaurants
Headquartered in San Diego with more than 200 stores, this fast-casual brand will roll out its new Chipotle Chicken Ranch Burrito starting April 4 for a limited time. The new menu item features chicken, fire-roasted corn, rice, black beans, crispy tortilla strips and chipotle ranch sauce wrapped in a flour tortilla with melted cheese. On April 5, Rubio’s will offer any burrito, including this new addition, for $5 all day long with the purchase of a drink.
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Del Taco
Del Taco, which is based in Lake Forest, Calif., and operates over 560 locations, will treat burrito lovers to a free small order of its crinkle-cut fries when they redeem a two for $5 Classic Burritos deal on April 5.
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Freebirds World Burrito
On April 5, the Austin, Texas-headquartered chain, which operates more than 70 units, will offer customers who buy a burrito with a coupon for a free one the following week.
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Curry Up Now
For National Burrito Day fans, Curry Up Now, one of NRN’s 2018 Breakout Brands, offers an Indian twist on the classic with its Tikka Masala Burrito — turmeric rice, chana garbanzo masala, sliced onions and chicken or paneer tikka masala wrapped in a flour or wheat tortilla for $10. The restaurant operates six locations in the San Francisco Bay area.
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The Burrito Project
Several Los Angeles-based restaurants and bars are partnering with Greenbar Distillery and The Burrito Project, an organization that feeds the homeless in Southern California, to celebrate the burrito in a philanthropic way. For the whole month of April, Greenbar will donate a burrito to the charitable cause for every guest that orders a cocktail using its City Bright Gin at a participating restaurant or bar.
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Jimboy’s Tacos
Headquartered in Folsom, Calif., Jimboy’s Tacos will offer its Bean & Cheese Burrito for only $2 all day on April 5. The restaurant currently has over 40 units.
Email Anna Kang at [email protected]
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