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Hello Kitty parent 'eggs' L.A. bowling alley

Sanrio puts Gudetama, a lazy egg character from the Japanese retail brand, on everything from the lanes to pizza pies.

Sanrio Inc., the Japanese company behind Hello Kitty, has teamed with Los Angeles bar-lounge creator 1933 Group to feature its lazy egg Gudetama, a yolk character popularized for its listless and forlorn look, in a pop-up collaboration that involves decor, cocktails, food and events in a bowling alley. 

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