Headquarters: Atlanta
Annual Sales: $10 million
Units: 4
Key Personnel:
• Justin Anthony, owner/founder
• Kelly Wolf-Anthony, co-owner/lead designer
• Jamie Genovese, director of ops
SINGLE CONCEPTS:
• 10 Degrees South (authentic South African menu)
• Yebo Beach Haus (a South African eatery featuring small plates)
• Cape Dutch (contemporary steak and seafood in a lounge setting)
• Biltong Bar (modeled after a traditional South African-style food stand)
UPCOMING PROJECTS:
• Two to three more units of Biltong within a year
• Another unit of Cape Dutch within a year
WHY IT’S COOL: Imagine being an Atlanta banker and someone comes in and says, “I’d like to open a South African-inspired restaurant.” Is that a bet you’d want to make? If not, you’d bet wrong, because Justin and Kelly Anthony have opened three unabashedly South African restaurants that are a big hit in the city (Cape Dutch features more international influences). So why does it all work? Consider, for example, 10 Degrees South. It’s a sexy, sophisticated environment that features an upscale safari lodge-like feel. The menu showcases French, Portuguese, Malaysian and other flavors that influenced the country’s cuisine. What’s not to like? A reccurring theme throughout this Top 25 list is that no matter what you offer customers, if you hit all the sweet spots (great food, great setting, great hospitality), people will respond.
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