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young millennial family kid Katie Martynova/iStock/Thinkstock

5 moves to attract young families

Millennials, starting to build their own families, value healthy choices, Wi-Fi

When we first launched our small chain of fresh casual eateries in New York City, our primary focus was on giving health-conscious millennials an attractive alternative to the city’s endless offerings of fast-food pizza and burgers. A major component of the strategy was featuring a menu of seasonally fresh, locally sourced, small-batch cooking — the kind of food you would cook for yourself if you had more time, with rich, tantalizing aromas you’d love to be welcomed back

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