Nextbite, the virtual restaurant brand company, has introduced a new Asian fried rice restaurant, the company announced on Tuesday. Lucky Dragon Fried Rice is delivery-only, like all other Nextbite restaurants.
This is the first Asian restaurant in Nextbite’s portfolio, which also includes HotBox by Wiz Khalifa, George Lopez Tacos, ’Wichcraft, Hatch House and 14 other brands.
“We analyzed data from emerging Asian-inspired cuisine trends and worked with our culinary R&D team to create a lineup that is simple to prepare and exciting to eat,” said Daniel Carpenter, vice president of food experience for Nextbite, in a release. “The sauces are the secret to making this easy-to-prepare menu a unique dining experience. And this menu item is sure to boost our restaurant partners’ sales from the lunch hour all the way through late night.”
According to Nextbite, fried rice is a “top choice” among 77% of the population. Plus, a recent survey from Nextbite found that 43% of consumers order food for delivery more than once a month, while 71% of Millennials order weekly.
The menu at Lucky Dragon features three different food types: Classic Fried Rice — fried rice featuring rice, eggs, a vegetable medley and choice of protein; Yum Yum Fried Rice — Classic Fried Rice with a large drizzle of Yum Yum sauce (Kewpie mayonnaise and Gochujang); and Spicy Fried Rice — rice with secret Spicy Sweet sauce.
“Nextbite is continuing to innovate and deliver with our new Lucky Dragon Fried Rice that is both creative and delicious,” said Alex Canter, CEO of Nextbite, in a statement. “Sure to be a winner with consumers, our partners will also appreciate the high sku overlap with existing menus which makes it economical and easy for restaurants to add to their delivery offerings.”
Nextbite most recently partnered with Tom Colicchio on the delivery element of his sandwich chain, ’Wichcraft.