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Bob Deal, Real Food Concepts, Santa Ana, CA

As his company name implies, Deal's three successful bakeries produce additive-free products with no artificial ingredients or extenders. Resourceful and forward-looking, he's developed this market and is now involved in licensing of production and sales for 300 proven, homestyle products. His wholesale operations serve retail and institutional markets. Since 1982, Deal's devoted his efforts to research and development, plus consulting work with new or existing bakeries.