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Singapore-based TiffinLabs plans to launch delivery presence in five U.S. cities.

Singapore-based TiffinLabs plans U.S. delivery brands

First ghost-kitchen delivery markets will include Austin, Chicago, Houston, Los Angeles and San Francisco

Singapore-based TiffinLabs Co. Ltd. has acquired access to kitchen facilities in the United States and plans to launch its delivery brands in five cities, the food technology company announced Monday.

TiffinLabs, founded in 2019, has 10 “digital-first restaurant brands,” such as Publico Express pasta and pizza, Southern Soul fried chicken and Huraideu Korean Fried Chicken in Singapore.

“We have developed a sophisticated understanding of cuisine gaps, demand opportunities and innovation partnerships that will bring the American consumer a new experience in food delivery,” said Kishin RK, founder and chairman of TiffinLabs, in a statement.

The company said it expects to launch its first outlets, from “five of its core digital-first restaurant brands,” in Austin, Texas, Chicago, Houston, Los Angeles and San Francisco.

TiffinLabs said it has acquired access to more than 1,000 kitchens across the United States, Europe and Asia to create a global network, and roll out of the brands is expected to start in the fourth quarter.

TiffinLabs operates the digital-first restaurant brands out of its kitchens in Singapore, including the soon-to-launch Singapore Makan, which will showcase Singapore cuisine.

A number of restaurant brands have ventured into the delivery-only ghost kitchen space, including recent announcements from Philippines-based Jollibee Foods Corp. for an offering in Chicago and Fat Brands Inc.’s deal with Epic Kitchens in the Windy City as well as Burger Fi’s licensing partnership with Reef Kitchens in Seattle, Nashville, Minneapolis and Houston.

TiffinLabs said it will “harness the power of data analytics to identify food trends and consumer preferences while optimizing its supply chains with its local smart kitchens to fill gaps in delivery zones.”

TiffinLabs was founded by Kishin RK, a real estate developer, along with: Shaun Smithson, a restaurant industry specialist who was previously head of shared kitchens for foodpanda in the Asia-Pacific region and CEO of Fig and Olive; Sam Ahmed, a digital marketer formerly with Facebook, Starbucks and MasterCard; and Phuminant Tantiprasongchai, a mergers and acquisitions expert formerly with Grab and Boston Consulting Group.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

TAGS: Operations
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