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Tech usage is a given with Gen Z39ers
<p>Tech usage is a given with Gen Z&#39;ers.</p>

Are you ready for Gen Z?

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Just when you’ve finally got your millennial customers figured out, a new generation—with new expectations and new tastes—starts showing up at your door. Meet Generation Z, the group of 23 million babies, kids and young adults born between 1996 and the present. They’re practical, tech-driven and culturally diverse. And in plenty of ways, the complete opposite of their older cohort.

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