Skip navigation
Tech usage is a given with Gen Z39ers
<p>Tech usage is a given with Gen Z&#39;ers.</p>

Are you ready for Gen Z?

&bull; See more Consumer Trends articles

Just when you’ve finally got your millennial customers figured out, a new generation—with new expectations and new tastes—starts showing up at your door. Meet Generation Z, the group of 23 million babies, kids and young adults born between 1996 and the present. They’re practical, tech-driven and culturally diverse. And in plenty of ways, the complete opposite of their older cohort.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.