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The Guy Fieri Effect

Diners, Drive-Ins and Dives alumni dish on what happens to business after the show

Chefs and restaurant owners who have appeared on the wildly popular Food Network show Diners, Drive-Ins and Dives — whether they made their appearance years ago or just last week — report some similar outcomes. There’s the surreal boost in business that occurs as soon as hungry viewers set down their remotes and the realization that your restaurant now has fans all over the world, not just neighborhood regulars. All this takes some getting used to. Here’s how the phases of “Triple D” stardom

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