Public relations, or PR, is all about your restaurant’s image. When it works, it is basically free advertising, and can provide exponential word-of-mouth impact. Its ultimate goal, media exposure, is especially powerful because it is seen as...
This year is going to be all about taking content to the next level—the key word here is value. A great picture of a beautiful food dish is still going to be compelling, but it’s going to be more important than ever to provide your social media...
Throughout the year, I have focused on how to effectively reduce costs, manage and control inventory efficiently and ensure that there is a strong partnership in place with your primary suppliers. This is a great time to reflect back on 2013 and...
Over the past several years, we have seen a fairly significant increase in commodity costs, mostly due to weather-related issues (drought, floods, etc.). While no one has a crystal ball, looking at historical data can provide guidance on what type...
