Menu engineers have already shown their methods can influence which dishes restaurant customers will order and how much they will spend. Now health and nutrition experts hope to leverage these techniques to change the lifelong eating habits of meat-loving U.S. consumers.
Next-gen menu mix: more plant proteins, less meat
<p>The rationale for making big changes to restaurant menus looks good on paper. But will customers play along?</p> <p><a href="/trends/food-trends">• See more Food Trends articles</a></p>