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Virtual Dining Concepts partners with TikTok for new brand based on viral food trends

Creators’ Kitchen As Seen On TikTok is a partnership between TikTok creators and the virtual brand development company

Remember when baked feta pasta went viral on TikTok and everyone across the country was baking their feta and pasta at once? Well, now Virtual Dining Concepts is trying to capitalize on that virality with its new virtual restaurant, Creators’ Kitchen As Seen On TikTok.

The delivery-only brand partners with top food content creators on TikTok to bring their most popular and viral food dishes to life — and into viewers’ homes.

“Working with TikTok creators to develop and market the menu of this brand has been an exciting endeavor. Creators’ Kitchen As Seen On TikTok will be our first virtual brand with an ever-changing menu,” said Virtual Dining Concepts co-founder and president Robbie Earl in a statement. “We believe Creators’ Kitchen As Seen On TikTok has set a new standard. With creators steadily producing new recipes and content, Creators’ Kitchen As Seen On TikTok will always be relevant and inspiring.”

The menu is designed to change constantly. Click through the gallery to see which items made the first menu.

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