Virtual brands continue to flood the market amid the restaurant labor crisis and slow pandemic recovery. Lower start-up costs mean lower risk and more room for experimentation.
Citizens Food Hall, the newest virtual food hall from ghost kitchen company C3, announced its opening date for late summer 2021, along with a few new brands. That will join the company’s other food hall, The Graduate food hall, which was created in collaboration with Graduate hotels.
Recently, well-known chefs and celebrities have been getting into the virtual brand game. In the last roundup, we mentioned the new Jose Garces concepts in Philadelphia that are occupying a virtual food hall there. The latest food-focused celebrity to unveil a new delivery-only concept is Gwyneth Paltrow, who has turned her Goop brand into a virtual restaurant in Los Angeles.
See the latest virtual brands from the industry.