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Consumer Trends Korean flavor ThamKC/iStock/Getty Images Plus

Consumers embrace bold flavors of Korean cuisine

Popular barbecue drives interest in new dishes, NPD found

Americans’ growing awareness of Korean culture — from K-Pop to K-Beauty to the 2018 Winter Olympics in Pyeongchang — coupled with their increasingly adventurous tastes has led to a rise in Korean barbecue and other Korean flavors on United States restaurant menus, according to research firm The NPD Group.

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