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The importance of PR: Give them something to talk about

Public relations, or PR, is all about your restaurant’s image. When it works, it is basically free advertising, and can provide exponential word-of-mouth impact. Its ultimate goal, media exposure, is especially powerful because it is seen as unbiased. The general public trusts the media or public figures to filter through restaurants and give honest feedback. If someone has heard about your restaurant through the media, and in a positive light, then you have won half of the battle for

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