Redeeming a Gratafy gift at Grimrsquos in Seattle

Redeeming a Gratafy gift at Grim’s in Seattle

New Facebook apps should boost revenues for restaurants

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If two new mobile apps pan out as their creators envision, restaurants will soon be monetizing their social media followers as never before. One app, a collaboration between Facebook and OpenTable, makes the act of getting a restaurant reservation even more convenient than it already is. The second, a social gifting app dubbed Gratafy, promises to create an as-yet-untapped revenue stream by letting users purchase specific food and drink items for their Facebook friends without ever step

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TAGS: Marketing
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