How customers use mobile devices

How customers use mobile devices

Smartphone and tablet ownership is on the rise, but their users take different paths to find information about your restaurant.

Here’s something to keep in mind when you consider how you want your restaurant’s information to display appear on the screens of your customers’ smartphones and tablets. Results from a new Nielsen survey show that while restaurant search activity is the fastest-growing mobile category, smartphone users are likely looking for different information about your restaurant than tablet users are.

That’s the key finding from the latest xAd/Telmetrics P

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TAGS: Marketing
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