Restaurant Fan Pages: Your Facebook Friends Want Benefits

Restaurant Fan Pages: Your Facebook Friends Want Benefits

An awful lot of the fans that “like” you on Facebook may primarily be looking for a cut-rate deal.

Marketing gurus are unanimous in saying that restaurants should make Facebook fan pages a cornerstone of their marketing efforts. To a large degree, they’re right. But new surveys of restaurants that maintain fan pages and consumers who use them indicate no automatic payoff comes from having one.

Facebook fan pages are one of the tools marketing outfit That&

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TAGS: Marketing