Nothing brings a restaurant extra business like a coveted Michelin star. But news that the Michelin Guides lose more than $24 million a year casts their future into doubt. Even though the Michelin star system might be an anachronism, don’t you...
No doubt sandwich chain Quiznos will reap a publicity bonanza from its sponsorship of the USA Pro Cycling Tour in Colorado later this month. But will spending a big part of its marketing budget on a bike race be deemed a frivolous expense for a...
