Cautious consumers require a different tack, NPD says

Cautious consumers require a different tack, NPD says

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Take heart if business has been disappointing for your restaurant during the first eight weeks of 2013. You’re not alone, according to the foodservice experts at market research firm NPD Group. They say that even though growth will be hard to come by in the near future, it’s unlikely conditions will be as bad as they have been so far this year. For smart operators, some results could get a lot, lot better.

First came late January numbers from NPD’s muc

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