Deals matter most in your online marketing mix

Deals matter most in your online marketing mix

NPD research finds deals are a restaurant’s best online marketing tool. But should you run them through Groupon?

Good news: Foodservice research giant NPD Group says online reviews, whether glowing or caustic, don’t have much of an effect on a restaurant’s business. What does bring customers in: online deals and offers. No wonder Groupon is mending fences with operators in the wake of this news.

NPD’s new study looks at the influence restaurant online marketing tactics have had on real-world dining behavior. It found that just six percent of restaurant visits made in the

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