Bridge the mobile marketing gap

Bridge the mobile marketing gap

Mobile smartphone usage is growing fast. Yet most small businesses like restaurants have yet to tailor their marketing efforts to reach this huge customer base.

The most recent numbers from digital business analytics firm comScore tell part of the tale: there are 101.3 million smartphone users in the U.S.  The rest comes via a new survey from Web.com Group: Only 26 percent of small businesses have a mobile-friendly website, and only 14 percent have a standalone mobile website. If you’re one of the holdouts, this disconnect might be pointing to a lost opportunity for your restaurant.

First, a couple of caveats. Yes, Internet m

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