Bombshells – the 10-unit, military-themed restaurant bar and grill known for its patriotic sports bar atmosphere and waitstaff known as “Bombshell girls,” modeled after World War II-era pinup girls — announced their first franchisee in December 2020. The RCI Holdings Company’s first franchisee agreed to open three new locations in the San Antonio over the next five years, and also signed right of first refusal for three more locations in Corpus Christi, New Braunfels, and San Marcos.
With the new locations, Bombshells will be in the four largest metropolitan areas in Texas, with additional plans for 10 more company-owned locations, with initial market targets in Houston and Dallas and South Florida, which would be the company’s first out-of-state location.
“We have spent more than seven years carefully developing a successful and repeatable concept,” David Simmons, RCI Management’s director of restaurant operations said in a statement. “Today’s agreement is a monumental step for our brand, company, and each person involved in the development of Bombshells. It is also the first step in our quest for more multi-unit operators to expand Bombshells into new markets.”
The average Bombshells unit is 7,500-10,000 square feet and the menu has military-themed food and drink, including wings, burgers, ribs and sandwiches, for an average entrée price of $15.