Earth Burger is one of many buzzy plant-based burger concepts gaining traction in the market today. Based in Texas, the three-unit vegan burger chain announced franchising in Nov. 22, and they hope to have 10 franchising agreements signed by the end of 2023.
In an increasingly crowded plant-based burger space, Earth Burger distinguishes itself as one of the first plant-based drive-thrus in the country, and by offering more indulgent fare, starting with their massive, half-pound burgers, when usually vegetarian fare is associated with healthy eats.
Over the next five years, Earth Burger hopes to open 50 locations, and target markets include Dallas, Houston, Austin, Phoenix, Chicago, Atlanta, Raleigh, Durham, Charlotte, Charleston, and Washington, D.C.
The average check is $16 and average full restaurant size is 1,600 square feet, while kiosks and food court locations are much smaller at between 150-230 square feet.