Bobby’s Burgers — celebrity chef Bobby Flay’s latest burger concept (separate from Bobby’s Burger Palace) — currently has three locations in Las Vegas, one at Yankee Stadium, and one in Paris.
The fast-casual concept, known for its potato chip-topped Crunchburgers, announced franchising in March, with the goal of opening 500 locations over the next seven years. Current target markets include Charlotte, N.C.; Las Vegas, Denver, Phoenix, Dallas, Philadelphia and Toronto. Although no franchise agreements have yet been unveiled, the announcement of new locations is imminent, and 4-5 more locations will be open by the end of the year.
“Bobby’s Burgers is where craveability and approachability meet,” Flay said in a statement. “I am proud of what we have built with Bobby’s Burgers. It’s now time to grow the brand, so I am beyond ready to launch our franchise initiative.”
Average unit size for franchisees will be 400-1,200 square feet for non-traditional, 1,600+ square feet for inline or endcap, and 2,400 square feet for free standing units.