Time to tweak your menu mix

Time to tweak your menu mix

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Yes, the National Restaurant Association predicts that 2013 restaurant industry sales will be flat. But they don’t have to be flat for everyone. There’s growth to be had for operators whose menus are in synch with the purchasing behavior of economy-minded customers, who now order fewer entrees and desserts—but more appetizers and side dishes—than in previous years. Focus on these latter two categories if you want to boost revenue this year.

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