Menu engineering: Customers still want steak

Menu engineering: Customers still want steak

Restaurant patrons can’t get enough of the latest culinary trends—until it’s time to order.

Consumers’ mouths water when they read about adventurous entrees in food magazines. And they can’t get enough of watching celebrity chefs make them on TV. But will they order something similar when it’s offered to them at a full-service casual dining restaurant? Probably not, even if they know it’s also a healthy choice. Instead, they’ll play it safe and order a steak.

Those are the findings of a recent survey conducted by food industry thi

Register to view the full article

Register to view this article

TAGS: Food Trends
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.