Turn random customers into regulars with rewards programs

Turn random customers into regulars with rewards programs

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Barely a third of consumers currently participate in a restaurant-based loyalty program, but 80 percent say they’d like to if their favorite restaurant offered one. Those results, according to a Market Intelligence Report from Technomic, indicate loyalty programs are an untapped resource for restaurants looking to turn random customers into regulars.

The benefits of a rewards program are hard to ignore: 58 percent of loyalty-club members say they base their dining

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