Online reviewers love independents, ignore chains

Online reviewers love independents, ignore chains

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Justifiably, restaurant operators have come to be wary about online reviews. But maybe they’re overreacting to the occasional anonymous slam. A new study from online reputation monitoring firm Reputology finds that most reviews are positive and that reviewers’ fascination with independent restaurants may actually be causing problems for chain operators.

Reputology is a startup, the brainchild of M.I.T.

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TAGS: Eat Beat
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