You’re going to have to make your way through most of Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks (St. Martin’ Press, $25.99) before you get to the pertinent parts. It’s not until the final chapter that authors Richard Torrenzano and Mark Davis outline a game plan that will help you defend your restaurant from the cascade of criticism that flows through the online w
How To Muzzle Yelp Critics
Can’t stand negative online reviews from anonymous sources? Two experts tell you how to fend them off in an eye-opening new book.