Roll ‘Em Up Taquitos—Irvine, Calif.
Roll ‘Em Up claims to be the nation’s first taquitos franchise, and is opening up five new locations across Orange County, Calif. and nine in Riverside County, Calif. shortly after announcing franchising this summer. Another 12-unit deal was just signed for San Bernardino, Calif. Currently the company has sold 71 units in California and other regions, with hopes of opening locations soon in Nevada, Colorado, Utah, Texas, Arizona, Oregon.
The quick-service chain currently has three locations in California and boasts a simple menu of five different taquito varieties (beef, chicken, potato, cheese, and avocado), as well as a plethora of sauces and sides.
The initial investment to own and operate a Roll-Em-UpTaquitos restaurant rages from $278,000 to $585,000, including a $20,000 franchise fee.
By this time next year, Roll ‘Em Up Taquitos hopes to have 20 locations open and another 200 in the works.
The average check is $20.85 and average unit size is 1,800 square feet.