The first floor of Reno Provisions is 6,000 square feet, with a bar, a cafeteria, pastry cases, dessert cases, cheeses, pre-made salads, and a retail store with all local products.
All of Estee's Reno locations are within a 4-block radius, so he and his staff are often walking the community connecting with residents and diners. "I ask all my team members to pick up trash and say hello to people," he says.
The retail market in Reno Provisions sells only locally made products. Estee says he's tirelessly in search of local foods.
Alternative sales channels
Reno Provisions provides bread and other baked goods for a downtown co-op, among other supply partnerships.
At Provisions, downtown Reno workers can get a fast lunch for $10 or less. Diners place their order and staff assembles the tray.
Provisions' pasta and sauce case features only locally made noodles and sauces. Estee was sourcing local before it was cool.
Quality over quantity
When scouting a location for his first restaurant, Estee saw some indicators that Reno was on the rise. One, he says, is that the Whole Foods in Reno was "one of the busiest in the region."
Reno Provisions, with a full butchery, bakery and pasta station downstairs, allows Estee to 10-fold production for his other restaurants. The butchery produces 500 pounds of ground beef a week, allowing Estee to use buying power to upgrade the quality of ground beef at all of his restaurants.