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The new quick-service restaurant LocoL, which opened this week in the Watts neighborhood of Los Angeles, aims to serve quality food at reasonable prices. The concept, created by Los Angeles-based chef Roy Choi and San Francisco-based chef Daniel Patterson, is designed to challenge the status quo of American fast food. Take a look inside LocoL.
San Francisco-based chef Daniel Patterson, left, and Los Angeles-based chef Roy Choi, center, are attempting to revolutionize American fast food with their business model for LocoL, which includes freshly made, wholesome menu items at $6 or less, a price point designed to be accessible to all, particularly those in underserved neighborhoods.
LocoL offers “Burgs,” priced at $4, including this cheeseburger with Jack cheese, scallion relish and “awesome sauce.”
Locol does not serve fries or sodas. Instead, the restaurant offers fruit-based agua frescas, priced at $1.
The house coffee is locally roasted in partnership with Tony Konecny, the founder of Tonx Coffee. Coffee drinks are available hot or cold, served black or sweet and creamy, and priced at $1. Bags of the house blend are also available for sale to make the coffee at home.
The restaurant is located next to an elementary school. Breakfast will be added in February, and LocoL hopes to serve as a more healthful alternative to fast food for area youths.
The restaurant has a fully open kitchen, and Locol has recruited workers from the Watts community.
Customers paying by credit card can use touchscreen kiosks to place their order.
Instead of tables and chairs, LocoL customers can sit on various sizes of wooden boxes, giving the dining room a playground feel.
