Founder Itai Afek designed the menu so each sandwich offers the “ideal bite,” a mix of salty, sweet, sour, crunchy and chewy ingredients. The wraps can also be ordered as bowls.
The third location is expected to open in Manhattan this year, with two more company-owned locations planned for 2021.
Wolfnights’ wraps are made with various flavors of dough, including options like pumpkin seed, fennel seed, chili, fig, turmeric, chia seed and ginger — as well as regular white flour or whole wheat.
The dough is cooked to order for each sandwich. It’s first pressed to be thicker than a tortilla, and then it’s cooked on the chain’s proprietary IronWolf dome, which gives the resulting flatbread just the right amount of char.
The top seller is the Dire Wolf, which includes fried chicken wrapped in ginger dough with lamb bacon, melted cheddar, green papaya slaw, spicy pickled shipka peppers and Wolf Ketchup. For those who don’t eat meat, the most popular is the Mowgli: grilled cauliflower wrapped in fennel seed dough with spicy pickled pineapple, shallot, BBQ potato chips and sage aioli.