TableUp promises to boost profits, improve operating efficiency, drive guest engagement and increase employee retention. Is the software solution biting off more than it can chew?
"We focused on enhancing every aspect of the front-of-house: wait list, reservation, and seating management, collecting guest information, employee retention, feedback, loyalty, marketing and branding,” says founder Matt Zibell.
Restaurants get their own native iPhone and Android app allowing guests to make reservations, connect via social media, leave feedback, earn points and view their balance, redeem rewards, view menus, order online and more.
In addition, TableUp is an early adopter of iBeacons, with a patent-pending process that immediately identifies a guest when they enter a restaurant and tracks them right to their table.