Functional beverages find biggest fans among Millennials

Functional beverages find biggest fans among Millennials

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Last week, flavor manufacturer FONA shared its most recent research relating to Millennials and their habits and attitudes toward functional beverages. The company found that this age group—those currently 25-34—are the demographic with the highest consumption of health-boosting, functional beverages, such as sports drinks, probiotic beverages, weight loss drinks and meal replacement beverages.

FONA’s study found that 57 percent of Millennial consumers partook in “all segments w

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