Customers Want Better Nutrition, Same-Sized Check

Customers Want Better Nutrition, Same-Sized Check

Naysayers gripe that the USDA’s new MyPlate dietary guidelines have more to do with politics than nutritional science. Others, including us, see them as something that can create moneymaking opportunities for operators. And customers? They want to eat healthfully, but not to the point where they’ll pay extra to do so.

The U.S. Department of Agriculture’s MyPlat

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