TripAdvisor shifts focus to the restaurant industry

TripAdvisor shifts focus to the restaurant industry

The travel review site is shedding light on how to optimize your online presence • See more Social Media articles

Photos are essential for restaurant businesses and higher management response rates drive up average review ratings, according to new data released by TripAdvisor, a travel ratings, reviews and booking/reservations site.

TripAdvisor, already widely considered the largest travel site based on number of visits, has decided to remedy its inconsistent presence across the restaurant industry. The company recently purchased LaFourchette to compete with OpenTable in the online reservatio

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