How four chefs leverage the promotional nature of Instagram

How four chefs leverage the promotional nature of Instagram

Quick snapshots nurture an intimacy with current and would-be guests • RELATED: How to get the most impact from Instagram

Lots of consumers, especially the food-obsessed, have grown fond of chronicling their lives and meals with Instagram photos. Now chefs are hopping on the bandwagon, too. We followed a few who are deploying this platform to forge relationships and build up a fan base.

Departure

At Departure in Portland, O

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