Headquarters: San Francisco
Annual sales: $70 million
Units: 18
Key Personnel:
• Adriano Paganini, c.e.o./founder
• Edmondo (Eddie) Sarti, founder/co-owner
• Jacob Cross, v.p. of marketing/p.r.
• Greg Nasser, director of operations
SINGLE CONCEPTS:
• Belga (classic Belgian brasserie meets California sensibility)
• Beretta (contemporary Italian comfort food with award-winning cocktails)
• Delarosa (a modern take on classic Roman-Italian fare)
• El Techo (premiere rooftop restaurant serving Latin American street food and cocktails “del sol”)
• Lolinda (Argentinean steakhouse combining Latin American flavors through a California lens)
• Starbelly (neighborhood restaurant offering California comfort food)
MULTIPLE LOCATIONS:
• Super Duper Burgers (fast food burgers, slow food values; 10 Bay Area locations)
• Uno Dos Tacos (modern Mexican taqueria; San Francisco)
UPCOMING PROJECTS:
• Three undisclosed San Francisco projects scheduled for the fall and winter
• One Uno Dos Tacos location
WHY IT'S COOL: Paganini launched his company in 2008 with the opening of Beretta. He now has 18 vibrant restaurants including Belga, which San Francisco Chronicle, and three more on the way later this year. They range from the sexy, evocative Beretta to top-notch fast-casual burger (Super Duper) and Mexican (Unos Dos Tacos) joints. Even a big city like San Francisco needs cool neighborhood restaurants, and Back of the House creates them as well as anybody.
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