Ten years ago Matt Frey left a career in corporate sales in to open Bub's Burgers & Ice Cream in Carmel, IN, with his wife, Rachel. Both had worked in restaurants, but neither had ever owned one or even managed one. We all know where this story is going, right?
But the outcome was quite the opposite of what you might expect, and it turns out to have a lot to do with Matt's background in sales. Bub's opened in 2003, and Matt and Rachel paid back their bank loan in