10 Smart Promotional Strategies

By Jay Siff

If you're a small, independent restaurant, you're probably convinced you can't possibly compete in the marketing arena against those big chains with their huge ad budgets and big-time ad agencies.

Actually, nothing could be further from the truth. Local restaurants can not only survive, but thrive, in an industry increasingly filled with deep-pocketed national competitors. In fact, independent eateries have unique advantages that

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